You have probably been told you are good with numbers. I often hear it from others, and all I can do is show a smile. It could be flattering, but the business field is not always about numbers. There's a lot more than what is conventionally known by others.
It's vast, and almost everywhere you put your eyes into, there's a business. It runs the economy and just as important as our blood.
But is it really true that you must be so good at math to be in this field? You probably heard the wrong question. While it's true it is a good advantage, just knowing the fundamentals can already qualify you to enter this field.
And what's one thing that makes business grow? Simple, through continuous research. Since you're looking for some ideas, I believe, you must be stumbled here. Fortunately, I got your back.
From topics to possible titles, I listed things that could help you come up with a focused and clear question. This way, you will have a clear direction of what kind of research you are going to conduct in the Accountancy, Business and Management strand.
Also read: Qualitative and Quantitative Research Topics for the TVL Strand and Sample Research Titles
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Sample Research Topics and Titles for ABM Strand
Under the ABM strand, topics such as business, finance, and the like always come to mind first. Conducting research in this field is not a one-way process.
There are two subjects in Senior High School (SHS) related to: Practical Research 1 (PR1), which focuses on qualitative research, and Practical Research 2 (PR2), which concentrates on quantitative study.
While it may seem the same, there are factors that make the two different. The first one is more of dialogues and the other one deals with numbers and statistics.
In summary:
Qualitative research for ABM students dives into the "why" and "how" of a specific topic. It focuses on understanding the narratives of participants.
For example, it's the method you want to choose to understand customer reactions to new products or explore consumer behaviors. It uncovers more profound insights and involves techniques like case studies, interviews, and focus groups to gather rich and descriptive data.
Quantitative research for ABM students includes numerical data. It can be collected through various means such as surveys and questionnaires. Collected numerical data is then analyzed with the use of statistics.
It can be done through survey questionnaires that will be answered by specific target groups and analyzed afterward to draw broader conclusions.
To choose a topic, you must confidently know which one of those types mentioned are you going to conduct. Through this article, let's explore some ideas.
The goal is not simply making broad topics more specific; it is to help you formulate one which interests you.
Listed below are sample research topics and titles, including a sample approach to what you can be done in such topics.
Research Topic: Financial Literacy
Research Title: Relationship of Financial Literacy to the Spending Habits and Financial Well-being of ABM Students
You may assess financial literacy and spending habits among the ABM students through questionnaires and then make an output-based plan that will address what you will discover.
Research Topic: E-commerce and its impact on small business growth
Research Title: A Quantitative Study on E-Commerce as a Growth Factor for Small Businesses Around Manila
You're going to combine a literature review to support the data you will gather from small business owners through questionnaires. You will analyze the effect of e-commerce on growth by utilizing quantitative analysis of financial data for unbiased and comprehensive discernment.
Research Topic: Strategies for Thriving in Business
Research Title: Effects of Strategies to Sustainable Success of Businesses around Metro Manila
One approach will be examining successful companies. It is not necessarily a big one. You will analyze their sustainable practices and their impact on sustainability initiatives.
Research Topic: The Effectiveness of Social Media Marketing
Research Title: Click, Connect, Convert: The Effectiveness of Social Media Marketing
You will study the influence of social media marketing on consumer behavior. It can be in the form of an analysis of consumer responses as well as marketing campaigns.
Table: Research topics and titles for ABM Students
| Research Topic | Research Title |
|---|---|
| Food Industry | Status of Food Industries around (your community) |
| Trend of Online Selling | Strategic Management of Online Businesses in (mention a place where the research is to be conducted) |
| Traditions and Practices of Entrepreneurs | Traditions and Practices of Entrepreneurs in (mention a specific place) |
| Learning Strategies | Learning Strategies of Grade 12 Students of (state the school where you are going to conduct it) |
What you can expect from such topics
Those topics will bring you an idea of what they are all about, including what you can do if you have chosen to go further with those topics.
Nevertheless, it is not enough to just use those mentioned topics and titles as basis. You still need to come up with thorough background research, which you are now doing and that's good.
If you are still feeling lost, think about a real-world problem that businesses or individuals face in your area of interest. It's like identifying a problem to solve or explore so you can come up with a clear research question.
Take note, though, that while it's true that there's a lot of potential topics, make sure they will actually lead a contribution to resolving real-world scenarios.
How to choose an ABM Qualitative or Quantitative Research Topic
We've mentioned that when starting your research paper related to the ABM Strand, the first step is choosing the right topic. Given the extensive collection of ABM topic ideas you can find in this blog and other places online, it is definitely harder than how they were easily presented.
It is more complex than just picking one topic from the internet randomly. Sampling is one method in research actually, but you can't just list down several things you find online then putting them in a jar and you just need to get one from it. Research does not work like that. It would be best if you also balance factors like relevance, practicality, and interest in a particular field.
Essential Things to Take Note
As an ABM student, going deeper into the research world is not only required to finish your course, but also making you ready in the real setting.
It is always being done not just to grow the business, also to discover the next big thing, if you know what I mean. It is a skill that holds real value. Once you developed the necessary skills, it's the business that will look out for you.
Therefore, please take this seriously to learn how to conduct thorough research while embracing this responsibility. You are not just shaping your academic and personal growth. You are also letting yourself emerged with a more enjoyable learning experience.
It may not be easy but also know that it is a great time to learn high value skills and meaningful experiences while building good connections with your group.
Wrapping up my discussion on choosing a relevant research topic for the ABM strand, I hope you're better equipped to undertake this academic endeavor. Meanwhile, you may need some tools to conduct your research. So, let's keep the momentum going by discovering some.
Also read: 4 Tools You Must Have when Conducting a Research Study